Our Reports
The Franchisee Satisfaction Study 2009
The Franchisee Satisfaction Study 2009 looks at what motivates a Franchisee to stay with a franchise company longer, what motivates a franchisee to be a multi-site owner and assess the general satisfaction of franchisees across the franchising industry.
Benefits Franchisors will gain from the report include:
- • Strategies to keep Franchisees longer and therefore make significant savings on recruitment and training. This means new franchisees expand rather than maintain the network.
- • Insights in how to encourage multi-unit ownership so that Franchises can expand organically to supplement franchisee recruitment in a tough market.
- • A means to measure franchisees' satisfaction to promote best practice in franchising and positive word of mouth.
Table of Contents |
|
| Disclaimer | 002 |
| Foreword | 005 |
| How to Read | 006 |
| Contents | 011 |
| Report Objectives | 013 |
| Executive Summary | 015 |
| Critical Intelligence | |
| Explained | 018 |
| The Areas Investigated | 024 |
| The Key Factors & Factor Breakdown | 028 |
| Driver Performance | 041 |
| Performance | |
| Explained Part 1 | 047 |
| Overall Snapshot | 048 |
| Explained Part 2 | 054 |
| Key Areas | 056 |
| Detailed Findings | |
| Returns | 094 |
| Support | 100 |
| Systems | 106 |
| Relationships | 112 |
| Demographics & Dynamics | 120 |
| Intelligence Club Supplement | |
| Project Design | 157 |
| Questionnaire | 160 |
Other Studies
- The Franchisee Satisfaction Study 2009
- The Franchisor Expansion Study Edition 2
- The Franchisee Satisfaction Study 2008
- The Franchisor Expansion Study 2007
- The Franchisee Recruitment Report 2007
More Info
- What's Included | view content pdf
- Backreports are only available for purchase by Intelligence Club Members while stocks last.
- Please note all reports are sold hard copy only.
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