Our Reports
The Franchisor Expansion Study Edition 2
Discover what recruitment practices work best to attract new franchisees
Find out:
- • Which marketing initiatives generate the most leads
- • Where in Australia it's easiest to recruit Franchisees
- • Amount of money spent on marketing initiatives
| Disclaimer | 002 |
| Major Study Supporters | 005 |
| Forword | 007 |
| Contents | 011 |
| Detailed Contents | 012 |
| Report Objectives | 017 |
| Executive Summary | 019 |
| Business Profile | |
| What kind of location do the majority of your franchisees operate from? | 022 |
| Do your franchisees sell business to consumer, business to business or both? | 023 |
| What percentage of your new franchisees comes from a white collar background versus a blue collar background? | 024 |
| What percentage of your new franchisees comes from a white collar background versus a blue collar background? Categorised by initial investments. | 024 |
| Does your franchise company have franchisee mentoring programs in place? | 025 |
| Who mentors your franchisees? | 025 |
| Growth | |
| On average, what was the comparative year on year revenue growth for the last 12 months across your franchise network? | 028 |
| On average, what was the comparative year on year revenue growth for the last 12 months across your franchise network? Categorised by franchise systems selling business to consumer, business to business and both. | 029 |
| Percentage of network under multi-unit ownership | 030 |
| How many new franchisees began operating a franchise unit within your company? | 030 |
| How many new franchisees began operating a franchise unit within your company? Categorised by initial investments. | 031 |
| How many existing franchisees became multi-unit owners for the first time? | 032 |
| How many existing franchisees became multi-unit owners for the first time? Categorised by initial investments. | 033 |
| In your opinion, which franchising category is going to experience the most growth in the next 12 months? | 034 |
| In the next 12 months, do you expect more or fewer new franchisees to begin operating within your system than last year? | 037 |
| In the next 12 months, do you expect more or fewer new franchisees to begin operating within your system than last year? Categorised by initial investments. | 037 |
| Recruitment Process | |
| In the following states, where is it harder to recruit prospective franchisees? | 040 |
| On average, how long does each of the following parts of the franchisee recruitment process take with new franchisees | 042 |
| On average, how long does each of the following parts of the franchisee recruitment process take with new franchisees? Categorised by initial investments. | 045 |
| What methods do you use to stay in touch with your prospective franchisee sales pipeline? | 051 |
| How long after qualifying a lead and making contact would you consider the prospective franchisee to be highly unlikely to buy from you? | 052 |
| How long after qualifying a lead and making contact would you consider the prospective franchisee to be highly unlikely to buy from you? Categorised by initial investments. | 053 |
| Marketing Budget | |
| In the last 12 months, how much have you spent on marketing your franchise to prospective franchisees? | 056 |
| In the last 12 months, how much have you spent on staff (salaries) involved in franchisee recruitment? | 057 |
| The percentage of marketing budget spent on staff salaries involved in franchisee recruitment compared to the percentage of marketing budget spent on marketing to prospective franchisees in both 2007 and 2008 | 058 |
| The percentage of marketing budget spent on staff salaries involved in franchisee recruitment compared to the percentage of marketing budget spent on marketing to prospective franchisees categorised by initial investments. | 058 |
| Cost of acquisition of one franchisee categorised by initial investments. | 059 |
| Cost of acquisition of one franchisee 2007 compared to 2008 | 059 |
| Marketing Budget Allocation | |
| What percentage of your budget for marketing to prospective franchisees was allocated to the following areas in the last 12 months? | 062 |
| The percentage of budget for marketing to prospective franchisees allocated in the last 12 months compared to the budget for marketing to prospective franchisees allocated in the next 12 months | 063 |
| What percentage of your marketing budget is spent on different media? | 064 |
| The Franchising Industry Marketing Spend using different initiatives | 065 |
| Marketing Effectiveness | |
| How many new franchise enquiries/ leads did your franchise company receive? | 068 |
| How many new franchise enquiries/ leads did your franchise company receive? Categorised by initial investments. | 069 |
| How many new franchise enquiries/ leads did your franchise company receive compared to how much you have spent on marketing your franchise to prospective franchisees | 072 |
| Over the last 12 months, what percentage of leads came as a result of the following marketing initiatives? | 073 |
| Over the last 12 months, what percentage of new franchisees came as a result of the following marketing initiatives? | 075 |
| The budget allocated in the last 12 months compared to the leads received and the new franchisees started in the last 12 months categorised by initial investments. | 076 |
| Where did your internet generated leads come from in the last 12 months? | 079 |
| Where did your internet generated new franchisees come from in the last 12 months? | 080 |
| Where did your internet generated leads come from in the last 12 months compared to where did your internet generated new franchisees come from in the last 12 months | 081 |
| The percentage of leads from the following websites | 082 |
| The percentage of leads from the following websites categorised by initial investments. | 083 |
| Quality leads as a percent of all leads | 085 |
| What methods do you use to stay in touch with your prospective franchisee sales pipeline compared to how long after qualifying a lead and making contact would you consider the prospective franchisee to be highly unlikely to buy from you? | 086 |
| What methods do you use to stay in touch with your prospective franchisee sales pipeline compared to the percentage of new franchisees coming from new franchise enquiries | 087 |
| Marketing Strategies | |
| Do you have a tailored strategy for recruiting female franchisees? | 090 |
| Do you have a tailored strategy for recruiting franchisees from different ethnic backgrounds? | 090 |
| Do you have a tailored strategy for recruiting young (generation y) franchisees? | 091 |
| Age of current franchisees and prospective franchisees (Franchisor Satisfaction Study 2008) | 091 |
| In your opinion, which of the following publications is the best for advertising in? | 092 |
| Do you advertise on the following websites? | 093 |
| Do you handle your Public Relations internally or externally? | 094 |
| If you have a word of mouth program in place, are participants incentivised for successful recommendations? | 095 |
| How do you check that a current franchisee gives you a good reference when approached by a prospective franchisee? | 095 |
| Do you have a word of mouth program in place compared to how do you check that a current franchisee gives you a good reference when approached by a prospective franchisee? | 096 |
| If you have a word of mouth program in place, are participants incentivised for successful recommendations compared to how do you check that a current franchisee gives you a good reference when approached by a prospective franchisee? | 097 |
| What is your company doing in relation to environmental sustainability? | 099 |
| Franchising Legals | |
| Do you fully understand the legal implications of the changes to the Franchising Code of Conduct in 2008? | 102 |
| As a result of the changes to the Franchising Code of Conduct in 2008, the major impact on recruitment was? | 103 |
| How much have you spent on legal advice to update your documents to reflect changes in the franchising code of conduct? | 104 |
| How much time do you give a franchisee to remedy a breach of agreement? | 105 |
| Expense Reduction | |
| In what area has your franchise company been cutting costs the most over the last 12 months? | 108 |
| In what area has your franchise company been cutting costs the most over the last 12 months? Categorised by initial investments. | 109 |
| In what area have you encouraged your franchisees to cut costs the most over the last 12 months? | 110 |
| In what area have you encouraged your franchisees to cut costs the most over the last 12 months? Categorised by initial investments. | 111 |
| In what area have you encouraged your franchisees to cut costs the most over the last 12 months? Categorised by service based franchises and retail based franchises. | 112 |
| In what area have you encouraged your franchisees to cut costs the most over the last 12 months? Categorised by business to consumer based, business to business based and both | 113 |
| Supplier Preferences | |
| Which telecommunications provider is the main supplier of your head office's business mobile phones? | 116 |
| Which of these banks do you believe is the best to handle your franchisees' business banking needs? | 117 |
| Which of these banks do you believe is the best to handle your franchisees' business banking needs? Categorised by initial investments. | 118 |
| In your opinion, which of the following publications is the best for advertising in? | 119 |
| Which of these companies do you believe is the best to handle your printing needs? | 120 |
| Which accounting software do you use for your franchise company? | 121 |
| Which of these freight companies do you believe is best to handle your freight needs? | 123 |
| Project Design | 127 |
| Questionnaire | 130 |
Other Studies
- The Franchisee Satisfaction Study 2009
- The Franchisor Expansion Study Edition 2
- The Franchisee Satisfaction Study 2008
- The Franchisor Expansion Study 2007
- The Franchisee Recruitment Report 2007
More Info
- What's Included | view content pdf
- Backreports are only available for purchase by Intelligence Club Members while stocks last.
- Please note all reports are sold hard copy only.
Supporters
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