Glycemic Index Foundation Logo

Charity & NDIS

Glycemic Index Foundation Logo

Charities and NDIS providers have extremely collaborative cultures which can be a handbrake or a real strength when paired with research. Research helps to get organisational alignment so you can make better faster decisions to move your organisation forward today and bring everyone on the journey.

With over 20 years’ experience in charity research, fundraising research and supporting NDIS providers we are proud to help these passionate organisations amplify their positive work in the community.

We are well equipped to work with the Charity & NDIS industry as all our workers have up to date working with children and NDIS working with vulnerable people checks.


Government & Associations


Governments and Associations have a really big impact on their stakeholders, with a unique ability to harness resources and drive behavioural change in a way that can really benefit the communities that they serve. Research plays a vital role in driving value for these communities.

We sit on Federal and NSW Government Panels and have worked extensively with Government agencies in Health, Education, Arts, and Trustee & Guardianship. We are the preferred research agency for leading Australian associations in the active health, primary care, retail, wholesale, and small business sectors.

With 15 years’ experience working with Government and partnering with Australia’s leading associations we are passionate about collaborating on projects that drive significant value for the communities these bodies serve.


QSR & Cafés


QSR and Cafes are all about all about catering to different customer segments, different day parts and winning on the one percenters for each location. Doing this results in long term improvements to CX, products, team satisfaction and ultimately your bottom line. The high-volume nature means small changes can make a big difference.

We have worked with the biggest QSR and Café brands in the country and have an intimate understanding of the key research priorities in this industry.

Our 20 years’ experience in QSR & Café research enables us to help our QSR & Café clients improve those one percenters and make faster, better business decisions.


Sports/Athletic Leisure


In Sports & Athletic Leisure, it is crucial to localise what you are doing to remain relevant in a local context. Research can help you take global brands and global products and find a local context to develop a deeper connection with your customers.

We work with the biggest Sports/Athletic Leisure brands in the country through to category leaders and niche brands and have an intimate understanding of the key research priorities in this industry. We have also been a key research partner for ASGA for over a decade, the sporting goods industry’s leading association.

Our 15 years of experience in Sports/Athletic Leisure research enables us to help our Sports & Athletic Leisure clients make faster, better business decisions. Making it easier for them to get buy-in from global and helping to grow their brands and the market as a whole.


Health & Fitness


The health and fitness industry is one that evolves constantly as product trends emerge and technology drives change. What doesn’t change is the passion and energy of the people drawn to work in the industry, nor the need for a brand the market can trust or a great customer experience. This makes empowering team members to provide outstanding customer experiences and delivering a brand and product that meets the ever-changing market needs a must.

We have over 20 year’s of research experience in the health and fitness sector. We are a key research partner for AUSactive, the fitness industry’s leading association and Pathology Technology Australia, a leading health tech association. This, combined with our experience working with some of the biggest fitness and health brands in the country means we have an intimate understanding of the key research priorities in this industry.

It is this breadth of experience that enables us to help our Health & Fitness clients continue to deliver an outstanding product and make faster, better business decisions.


Services & B2B


With an extensive range of service based and B2B clients we understand the high-value, long term nature of your client relationships. The nature of these high involvement relationships mean that every touchpoint in the journey of a prospect or customer is critical to the sustained success and growth of your business.

With 20 years’ experience in B2B and service-based research we understand how to get to the heart of what drives your clients and to help you deliver on the experiences they are looking for.

We thoroughly understand the nuances of researching these audiences so we can help clients make faster, better business decisions.




A mature franchise/license system is a collection of tens to thousands of small businesses. As a result, getting buy-in from franchisees/licensees is crucial to collectively adapt to market demands, create a great customer experience and maintain a sustainable profit centre for franchisor and franchisee alike.

With over 20 years’ experience in franchising research, we have conducted over 800 individual franchisee satisfaction surveys, run the Topfranchise awards since 2008 and run thousands of consumer studies for franchisors. We have also conducted numerous studies with prospective franchisees on what is important to them in a franchise system. We have an intimate understanding of how to take your franchise to the next level and are a trusted business partner in an industry where franchise head offices are so often stretched to provide support to their numerous stakeholders.

It is this breadth of experience that enables us to help our franchise clients get buy-in from their franchisees/licensees and make faster, better business decisions.




Retail businesses rely on delivering a consistent service experience and product from one location to the next. However, they also call for flexibility to adjust their offering in a local context and to cater to the needs of each individual customer (this is especially relevant for online retail). Market research is a crucial tool that helps to get into the headspace of your customers so you can better understand their intrinsic needs and cater your offering to them.

With over 20 years’ experience in retail research, we love helping our clients to take their product or service offering to the next level. We have conducted hundreds of customer satisfaction surveys and brand studies, as well as countless customer usage and attitude studies and segmentation studies that have helped our retail clients better understand their customers and optimise their products and experience for different segments.

It is this breadth of experience that enables us to help our retail clients deliver outstanding experiences for their customers and make faster, better business decisions.

We love
helping our clients

We recognise everyone is at a different stage in their
journey and has different needs. Here are some types of people we have helped along the way!

The Stranded Marketing Manager Needing Help

Your team is in need of research but without the insights team to guide the process and ensure it becomes highly actionable

People & Culture Leader Looking for Independence, Insights and Benchmarks

You understand research and are you used to completing it in house, but want to take it to the next level

The Aware CEO Needing Data for Business-Critical Decisions

You are in need of solid research that will drive change and show stakeholders your progress

The Insights Leader looking for a new Partner

You are already utilising the help of other agencies in your business but are looking for one that gets how to value-add and provide actionable insights

We communicate so clearly,
you’ll feel like we’re part of the team.

With an always open line of communication to your dedicated Project Manager and guaranteed weekly project status updates you can rest assured knowing 10 THOUSAND FEET is by your side, every step of the way.