We love helping our clients understand the projected impact of new campaigns and products and evaluating the impact of them once they are in market. Campaign evaluation and product testing research gives you the ability to refine your campaigns and measure their impact so you can better plan for the future.
Our campaign evaluation and product testing services span both qualitative and quantitative research, from questionnaire design and distribution to focus groups, ethnography and in-situ observations. You can choose between an extensive range of pre-designed frameworks related to creatives, messaging, talent, product/service fit or create a bespoke one specific to your needs.
Reporting is tailored to each client’s needs with flexibility to go into detail via interactive dashboards and video vox pops, as well as providing succinct written insights and presentations on the key opportunities for your senior leaders and board.
Ultimately our goal is to help you take your campaigns and products to the next level, ensuring you have the right tools to get you there.