Sydney Based Market Research.
10 THOUSAND FEET is a Sydney-based strategic market research agency with more than 20 years of experience helping organisations across Sydney and Australia make faster, more confident decisions. Founded in 2003 by Ian Krawitz, our Sydney team delivers a full range of qualitative and quantitative research services; from consumer insights and brand research to franchisee satisfaction, employee engagement, social impact, and B2B market intelligence.
Half our clients are headquartered in Sydney, and our team members come from the Eastern Suburbs and the North Shore to the Inner West, the Hills District, South West Sydney, the Northern Beaches, the Sutherland Shire, and the Blue Mountains. That local presence gives us something no amount of data alone can provide: a deep, intuitive understanding of Sydney’s consumer landscape and the meaningful differences between its regions.
Sydney Research With Local Depth
Sydney is one of the world’s most diverse and complex consumer markets. From the high-income professionals of the Eastern Suburbs and North Shore to the multicultural communities of Parramatta, Blacktown, and the Inner South West; and from the transit-rich inner city to the car-dependent outer suburbs: consumer attitudes, behaviours, and priorities vary significantly across the city’s regions.
Our research is designed to reflect that complexity, not smooth it out. Whether you need to understand consumer behaviour in a specific Sydney region, benchmark brand performance across Greater Sydney, or build a city-wide picture of your market, our team brings the local knowledge and the research rigour to deliver findings that are genuinely actionable.
What We Research in Sydney
We work with organisations across a wide range of Sydney industries and sectors, including:
- Franchising and multi-location networks
- Health, fitness, and wellness
- Charities, not-for-profits, and social impact organisations
- Government agencies and industry associations
- Retail, QSR, and hospitality
- B2B and professional services
- Disability, aged care, and community services
Our Sydney Research Capabilities
- Consumer segmentation and profiling across Sydney’s SA4, SA3, SA2, SA1 regions
- Brand health and perception research
- Customer satisfaction and NPS
- B2B research across Sydney’s key business precincts — CBD, Parramatta, Macquarie Park, Alexandria, and Western Sydney
- Transport-corridor consumer research
- Campaign and product testing
- Employee engagement and franchisee satisfaction
Why Sydney Organisations Choose 10 THOUSAND FEET
- 20+ years of research experience in the Sydney market
- Senior researchers with 15–20+ years experience leading every project
- Team members living across Greater Sydney with genuine local knowledge, not just local presence
- Listed on NSW and Federal Government research panels
- 100% client recommendation rate (November 2025 Client Satisfaction Survey)
- Full range of qualitative and quantitative methodologies