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Level 1, 283 Alfred Street North,
North Sydney, NSW, Australia, 2060
We love helping our clients make better category investment decisions. Sales data aggregation and market sizing provides vital information that helps pinpoint the categories and sub-categories that are in growth or decline in your industry.
Our sales data aggregation services span research design, facilitation of industry workshops, collection of sales data and data integrity checks. Our market sizing services include survey design and facilitation, a rigorous approach tailored to suit relevant average purchase frequency and combing of secondary data to assist estimates.
Reporting is tailored to each client’s needs with flexibility to go into detail via interactive dashboards, as well as providing succinct written insights and presentations on the key opportunities for your senior leaders and board.
Ultimately our goal is to help take your sales data aggregation and market sizing to the next level, unearthing the best opportunities for growth in your industry.
Our approach to aggregating sales data and market sizing helps clients know where to drive their Marketing, Sales and Product development efforts to ensure maximum growth. We provide vital benchmarking information across various industries and help subscribing clients and industry bodies understand which categories and sub-categories are in growth or decline. Where it is not possible to aggregate sales data from different brands, market sizing enables you to get a solid read on your market share and pinpoint opportunities for category growth.
So, whether your brand or industry body is new to market, a growing brand or a well-established brand, we can help you understand and track sales trends, so you can make better, faster decisions on how to take your revenue and profitability to new heights.
Depending on your needs our sales data aggregation service can include some or all of the following:
◉ Research design to map out which data can be attained and aggregated and will be most useful for participants
◉ Facilitate or be an active participant in industry workshops
◉ Collect sales data via secure channels, such as APIs or secure drop boxes
◉ Conduct integrity checks.
Depending on your needs and the availability of aggregated real sales data, our market sizing service can include some or all of the following:
◉ Surveys to estimate market size
◉ Surveys to estimate market share
◉ Taking a rigorous approach that is tailored to suit the average frequency of purchase in your category
◉ Combing secondary data to estimate market size.
Our sales data aggregation analysis services include:
◉ Providing detailed and summary sales data analysis by sub-category
◉ Written reports (which can range from bullet points and succinct board summaries through to detailed insights)
◉ Interactive dashboards
◉ Market share analysis
◉ Presenting insights to project champions, senior executive teams or the board.
Sales data aggregation and market sizing to inform sales category planning is not a point in time scenario, you need to keep a pulse on market movements on an ongoing basis. Sales data aggregation and market sizing becomes even more powerful over time as you have various historical reference points to compare to new trends. Keeping on top of trends will enable you to focus on growing in line with the market for key sub-categories.
Want to learn more about how we can assist with sales data aggregation and market sizing?
Book in for a free strategy session with one of our sales data aggregation and market sizing experts. We would love to learn more about your current approach to category planning and market sizing and chat about how we can help you to have a healthy, thriving approach to category