G.J. Gardner Homes, drive $700 Million in sales by researching whether to pursue a new concept.
Client Objective: In order to drive future growth of the business, G.J. Gardner Homes required a better understanding of their core customer and the market in general. In particular G.J. Gardner needed an in-depth understanding of the path to purchase and decision making process, as well as understanding motivations of core customers as well as an expansion target audience.
G.J Gardner also needed to test the appeal of a new concept, which would take significant financial investment but could have a significant pay off on conversion rates.
Services Included: Product Testing Research, Customer Journey Mapping, Customer Usage and Attitude Research, Segmentation and Profiling Research.
Methodology: Focus groups and depth interviews with customers and non-customers across different key markets and different target audiences. Display home intercept interviews with non-customers visiting the display homes.
Outcome: “10 THOUSAND FEET’s research gave us the confidence to refine and implement a new concept which drove $700Million in additional sales in one year” Aaron Ng, Former Marketing Manager G.J. Gardner Homes and Chief Evolution Officer Primal Agency.