CASE STUDIES.

G.J. Gardner Homes, drive $700 Million in sales by researching whether to pursue a new concept.

Client Objective: In order to drive future growth of the business, G.J. Gardner Homes required a better understanding of their core customer and the market in general. In particular G.J. Gardner needed an in-depth understanding of the path to purchase and decision making process, as well as understanding motivations of core customers as well as an expansion target audience.

G.J Gardner also needed to test the appeal of a new concept, which would take significant financial investment but could have a significant pay off on conversion rates.

Services Included: Product Testing Research, Customer Journey Mapping, Customer Usage and Attitude Research, Segmentation and Profiling Research.

Methodology: Focus groups and depth interviews with customers and non-customers across different key markets and different target audiences. Display home intercept interviews with non-customers visiting the display homes.

Outcome: “10 THOUSAND FEET’s research gave us the confidence to refine and implement a new concept which drove $700Million in additional sales in one year” Aaron Ng, Former Marketing Manager G.J. Gardner Homes and Chief Evolution Officer Primal Agency.

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Research to support advocacy to safely reopen gyms

Client Objective: Provide real data on the impact of gym closures through the Covid-19 pandemic so that AUSactive (then Fitness Australia) could use the research for it’s essential advocacy work to drive the reopening of gyms.

Services Included: Social Impact Research. Usage and Attitude Survey. Segmentation and Profiling.

Methodology: Online quantitative survey of 14,433 members of the gym going public on the impact of gym closures.

Outcome: “10 THOUSAND FEET’S approach enabled us to get the greatest amount of survey responses we’ve ever had, which drove credibility for the study. The clear and concise information provided in the reporting positively impacted AUSactive’s advocacy narrative. The associated credibility it gave our organisation with media and government stakeholders at time when we were relatively unknown to stakeholders outside of the gym/fitness industry was significant. As a result, it had a strong strategic impact on the advocacy work we were doing at the time to successfully get gyms reopened. The research project also made us realise the importance of data driven decisions and since then we definitely use this a lot more.”

Chris Alexander, General Manager, Standards and Development AUSactive

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Fitness Enhancement Grow their Reputation and Recruit New Team Members

Client Objective: Grow the brand and attract and convert potential team members.

Services Included: Franchisee Satisfaction Survey. Employee Satisfaction Survey.

Methodology: Independently survey Fitness Enhancement’s Franchisees and Employees entering them into two awards programs we run.

Outcome: “We are a relatively smaller brand that has been operating for 24 years. 10 THOUSAND FEET’s balanced transparent approach has increased our credibility significantly and has seen people who had been sitting in our HR pipeline for years, recontact us and join us with the confidence that we are an award-winning brand. They have been onboarded and are loving being a part of our team.” Scott Hunt, Founder Fitness Enhancement Personal Training

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WageSafe use research to help secure initial funding.

Client Objective: Identify the Total Addressable market (TAM) for WageSafe, which at the time was a new start-up, ahead of seeking venture capital investment.

Services Included: Profiling & Segmentation. Marketing Sizing.

Methodology: Quantifying the number of employers with a certain number of employees by industry, and how many total employees they employed by industry.

Outcome: “We needed to put our best foot forward to attract potential investors. Given 10 Thousand Feet’s deep knowledge of business across a wide range of sectors, our project was completed very quickly, exceeding our expectations.

We were able to successfully secure initial funding.”

Steve Champion, Co-Founder WageSafe.

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