GI Foundation double recommendations from health professionals due to research-led strategy.

Natalie Rupil, Acting CEO, Glycemic Index Foundation.

The Glycemic Index Foundation (GIF) previously found it difficult to measure success and set and achieve targets.

Utilising our deep experience of brand research & strategy and supporting internal and external stakeholders with research for evidence-based decision making we implemented an ongoing program of quantitative research. The research delves into Brand Research & Strategy, Customer Usage and Attitude Research, Customer Journey Mapping, Segmentation and Profiling Research, and Social Impact Research.

The results and insights have allowed the GIF team to have clear and defined goals that they collectively work towards. Internally the figures are used as checkpoints to how GIFs awareness has progressed, and the insights are used to optimise the GIFs marketing activity. Externally GIF highlight positive results with Licensees and partners.

One of the notable gains off the research-led strategy is that 44% of people follow a low GI diet after being recommended by a health professional, which has doubled since 2022.

About The Glycemic Index Foundation
Goals for working with 10 THOUSAND FEET
Solutions
Result
The Glycemic Index Foundation’s experience working with 10 THOUSAND FEET
The Glycemic Index Foundation’s time investment

About The Glycemic Index Foundation (GIF)

The Glycemic Index Foundation (GIF) is an Australian not-for-profit health promotion charity who partners with The University of Sydney and Diabetes NSW & ACT. The Glycemic Index Foundation is committed to providing the community with information and the tools required to improve its overall health through scientifically-backed low GI healthy eating principles.

Goals for working with 10 THOUSAND FEET

In order to drive sustainable growth of the GIF’s work, GIF need to measure the GIF’s brand health amongst health-conscious consumers, people living with or at risk of diabetes and those that are aware of GIF and the GI symbol.

The results are crucial to measuring the success of a 3-year and 5- year strategy, feeding into GIF’s mission of raising awareness of the Glycemic Index Foundation and the GI certified symbol among Australian consumers.

The research is crucial for GIF to have clear and defined goals that they collectively work towards and to be able to report to external Licensees and partners on the visibility and impact of the foundation’s work.

Solutions

The quantitative research involved two key audiences as well as sub-audiences. We conduct a nationally representative survey of the general population along with an additional focus on health-conscious consumers and people living with or at risk of diabetes. The quantitative survey is also conducted with GI Foundation database members.

Reporting is designed to enable the GIF team to delve into the results, report on their key goals internally and on relevant statistics with Licensees and partners. The annual insights session is also designed to provide insights and thought starters on activities GIF could engage in to further drive their brand awareness and how best to improve the GIF’s brand health.

Result

Our reporting has been highly actionable for the GIF team, enabling them to plan with confidence and measure the success of their work.

“Previously it was difficult to measure success and targets. 10 THOUSAND FEET run an annual insights meeting providing insights and thought starters on activities GIF could engage in to further drive our brand awareness and how best to improve our brand health. The 10 THOUSAND FEET insights help shape and guide our 5-year strategy and every consequential year’s marketing strategy. The results and insights allow our team to have clear and defined goals that we collectively work towards. Internally the figures are used as yearly checkpoints to how GIFs awareness has progressed, and we use the insights to optimise our marketing activity. One of the notable recent gains off the research-led strategy is that 44% of people follow a low GI diet after being recommended by a health professional, which has doubled since 2022.

Externally we highlight positive results with Licensees and partners as well as share relatable demographic insights.” Natalie Rupil, Acting CEO, Glycemic Index Foundation.

The Glycemic Index Foundation’s experience working with 10 THOUSAND FEET

“10 THOUSAND FEET are an accommodating organisation with a fast response time and an insightful and friendly team.

10 THOUSAND FEET have a 100% effective workflow. They have great communications skills, communicating clearly and executing our projects in a timely fashion, delivered to the approved scope.

Our project involvement is minimal, after the initial brief at the start of year 1, 10 THOUSAND FEET knew exactly what was required for the following years and briefing time to commence and every subsequent year is minimal.”

Natalie Rupil, Acting CEO, Glycemic Index Foundation.

The Glycemic Index Foundation’s time investment

Briefing the research annually: 15 minutes

Input on updating the most recent questionnaire: 30 minutes

Sending out the database survey component of the research to the GIF’s database for 10 THOUSAND FEET: 30 minutes

Project management to be across the project’s progress: 15 minutes

Results presentation by 10 THOUSAND FEET and reviewing results:3 hours

Actioning insights, embedding results into strategy and tactical decision making: 1 hour

Total time: 5.5 hours per annum

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info@10thousandfeet.com

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02 8080 7544

GI Foundation double recommendations from health professionals due to research-led strategy.

Natalie Rupil, Acting CEO, Glycemic Index Foundation.

Contents

About The Glycemic Index Foundation (GIF)

Goals for working with 10 THOUSAND FEET

Solutions

Result

The Glycemic Index Foundation’s experience working with 10 THOUSAND FEET

The Glycemic Index Foundation’s time investment

Let’s start a conversation

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