Franchisee Satisfaction Surveys.

We love helping our clients with franchisee satisfaction surveys, to help clients have more satisfied franchisees. Satisfied franchisees are more likely to renew their current agreement and grow their business to take on multiple units, leading to a natural advantage in driving growth.

Our franchisee satisfaction research services span franchisee journey mapping, franchisee engagement workshops, franchisee satisfaction surveys and depth interviews as well as providing the option to enter our annual Topfranchise awards.

Reporting is tailored to each client’s needs with flexibility to go into detail via interactive dashboards and video vox pops, as well as providing succinct written insights and presentations on the key opportunities for your senior leaders and board.

Ultimately our goal is to help you have a thriving franchise culture where you are able to take franchisee satisfaction to the next level.

What makes franchisee satisfaction surveys important?

Our years of franchisee satisfaction survey data shows us that purposefully taking care of your franchisees leads to the best outcomes for all stakeholders.

Utilising research to drive an increase in franchisee satisfaction can advance your organisation in four key ways:

Franchisees who renew, extend and recommend: Satisfied franchisees are more likely to renew beyond their current agreement, have a desire to grow their business or take on multiple units, and recommend you (NPS) as a Franchisor of Choice.
Increased customer satisfaction: Hundreds of franchisee satisfaction surveys for franchisors on both franchisee satisfaction and customer satisfaction, have shown us that passionate franchisees leads to higher levels of customer satisfaction.
Driving growth: Given our experience in sales data aggregation and marketing sizing, we have seen clients with satisfied franchisees have a natural advantage in driving year on year comparative growth in their sales for each franchised unit. Satisfied franchisees are more likely to buy into the company vision and implement products/services and customer engagement strategies that drive growth.
◉ Improved quality of life for franchisees: We know that by creating an amazing franchisee experience you will improve the quality of life for your valued franchisees.

So, whether your brand is new to market, a growing brand or a well-established brand, we can help you understand and track your franchisee engagement experience, so you can make better, faster decisions on how to take your franchisee engagement to new heights.

What franchisee satisfaction research services do we offer?

Depending on your needs our franchisee satisfaction research service can include some or all of the following:

Franchisee journey mapping to map out all the touchpoints and influences in the franchisee journey at different stages in their business ownership journey with you and overall career.
Franchisee engagement workshops to help you determine the areas and tactics you will focus on to improve franchisee engagement.
Franchisee satisfaction research design to make sure you are exploring and measuring the areas that are relevant for your organisation.
Franchisee satisfaction surveys and the distribution of surveys to franchisees via email, SMS, or over the phone. This can utilise part or all of our standard detailed questions which have been designed through years of research and refinement and have industry benchmarks. As well as utilising additional specific predesigned modules that cover areas such as field visits, supply chain, leadership, IT, Training and franchisee goals.
Franchisee satisfaction depth interviews, which can be used to explore key dimensions of franchisee satisfaction, dive deep into an issue or to conduct exit interviews.
If a client with Australian franchisees would like to, organisations with 15+ franchisees conducting a franchisee satisfaction survey and achieving minimum participation rates can also enter our annual awards program which has been operating since 2008. Now in its 16th year, the Topfranchise awards are seen by over half of all prospective franchisees in Australia via

What outputs can I expect from franchisee satisfaction research?

Our franchisee satisfaction research service spans both qualitative and quantitative research. Helping you understand the hearts and minds of your franchisees so you can focus on the levers that will raise franchisee engagement levels.

Our franchisee satisfaction research analysis services include:

Analysis of what your franchisee satisfaction levels, relative to what is important to the franchise industry
Written reports (which can range from bullet points and succinct board summaries through to detailed insights)
Video vox pops
Interactive dashboards
Case management tracking for franchisee issues
Benchmarking compared to the franchise industry benchmark we have established
Presenting insights to project champions, executive teams and the broader franchise network.

Franchisee engagement is not a point in time scenario. You need to keep a pulse on your franchisees’ experience on an ongoing basis to make sure that your culture is thriving and franchisee experience standards are being met.

Want to learn more about how we can assist with franchisee satisfaction surveys and franchisee satisfaction research?

Book in for a free strategy session with one of our franchisee satisfaction research experts. We would love to learn more about your current franchisee experience and chat about how we can help you be a Franchisor of Choice with a healthy, thriving franchisee experience.