We love helping our clients utilise brand health research to take their brand from strength to strength. Brand health research helps you to know where your brand stands and identify key opportunities to grow so you can remain relevant long into the future.
Our brand health research services span both qualitative and quantitative research, from questionnaire design and distribution to focus groups, ethnography and in-situ observations. You can choose between an extensive range of pre-designed frameworks for evaluating the impact of your brand or create a bespoke one specific to your needs.
We can help you measure brand performance through each stage of the brand funnel, identify and leverage distinctive brand assets, explore your brand’s positioning, highlight what should be the key messaging focal points and help you build and stay true to your brand strategy.
Reporting is tailored to each client’s needs with flexibility to go into detail via interactive dashboards and video vox pops, as well as providing succinct written insights and presentations on the key opportunities for your senior leaders and board.
Ultimately our goal is to help you take your brand health to the next level, ensuring you have the right tools to get you there.