Campaign Evaluation and Product Testing Research.

We love helping our clients understand the projected impact of new campaigns and products and evaluating the impact of them once they are in market. Campaign evaluation and product testing research gives you the ability to refine your campaigns and measure their impact so you can better plan for the future.

Our campaign evaluation and product testing services span both qualitative and quantitative research, from questionnaire design and distribution to focus groups, ethnography and in-situ observations. You can choose between an extensive range of pre-designed frameworks related to creatives, messaging, talent, product/service fit or create a bespoke one specific to your needs.

Reporting is tailored to each client’s needs with flexibility to go into detail via interactive dashboards and video vox pops, as well as providing succinct written insights and presentations on the key opportunities for your senior leaders and board.

Ultimately our goal is to help you take your campaigns and products to the next level, ensuring you have the right tools to get you there.

Why is campaign evaluation and product testing research important?

Getting momentum early on a new campaign or product is vital to securing ongoing investment. Momentum gives you the time to refine your campaign and product to really meet market needs. Our years of campaign evaluation and product testing research has demonstrated this time and time again.

Campaign evaluation and product testing can advance your new initiatives in three key ways:

◉ Refine your product and campaign before launch: You can have 90-95% of your product or campaign hitting the mark, but that last 5-10% can make all the difference. Refining your campaign or product/service before launch enables you to remove blockers to your success and amplify the elements that are resonating with your target audience.
◉ Post launch, it’s time to learn for the future: Measure what elements are working and which aren’t so that you can adjust your campaigns and products to get greater cut through and more effectively influence your target audience.
◉ Measure your impact: See the impact your new campaign or product has had on the way your target audience views you on other key metrics such as brand consideration and key brand attributes that influence the willingness to engage with your brand.

So, whether your brand is new to market, a growing brand or a well-established brand, we can help you understand what aspects of your campaigns/products/services need refinement so you can make better, faster decisions on how to take your customer offer and communications to new heights.

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What do campaign evaluation and product testing studies cover?

Some of the areas we delve into include:

◉ For campaigns, whether the message, creative execution or talent is resonating
◉ For products/services, what aspects of the product/service are resonating or not in relation to your brand
◉ How the new campaign or product is shifting the perceptions of your brand and likelihood to engage with your brand

What campaign evaluation and product testing research services do we offer?

Depending on your needs our campaign evaluation and product testing research service can include some or all of the following:

◉ Campaign evaluation and product testing research design to make sure you are exploring and measuring the areas that are relevant for your organisation.
◉ Qualitative focus groups, depth interviews, ethnography, in-situ observations.
◉ Campaign evaluation and product testing survey questions and distribution to the target audience via email, SMS, over the phone or in person.
◉ Our pre-designed frameworks for evaluating the potential and realised impact of your new campaign or product or a bespoke model can be created specifically for you.

I’m ready to test, learn and refine

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Our campaign evaluation and product testing research service spans both qualitative and quantitative research. This approach provides the insights you need to understand the impact of your new campaigns and products. Enabling you to refine your offer and the way you talk about it to maximise your growth.

What outputs can I expect from campaign evaluation and product testing research?

Our campaign evaluation and product testing research analysis services include:

◉ Written reports (which can range from bullet points and succinct board summaries through to detailed insights)
◉ Video vox pops
◉ Interactive dashboards
◉ Presenting insights to project champions, senior executive teams or the board.
◉ Campaign evaluation and product testing workshops to help you determine the areas you will focus on to improve the way you connect with your target audience.

While we have benchmarks for success, this area of research will often have elements that have been customised to your needs. As a result, campaign evaluation and product testing research is not a point in time scenario, we build up a body of knowledge that is specific to your organisation and can be referred to. Such that future campaign and product launches can learn from the successes of your past campaigns, and you can amplify their impact. The key is getting started.

Want to learn more about how we can assist with campaign evaluation and product testing research?

Book in for a free strategy session with one of our campaign evaluation and product testing research experts. We would love to learn more about your current approach to campaign and product launches and chat about how we can help you to have a healthy, thriving approach to testing, learning and evolving your communications and product/service launches.

Book in for a free strategy session

Let’s start a conversation

We’ve helped other clients transform their organisations and would love to be part of your story.

Address

Level 1, 283 Alfred Street North,
North Sydney, NSW, Australia, 2060

Email

info@10thousandfeet.com

Phone

02 8080 7544

Campaign Evaluation and Product Testing Research.

Why is campaign evaluation and product testing research important?

What do campaign evaluation and product testing studies cover?

What campaign evaluation and product testing research services do we offer?

What outputs can I expect from campaign evaluation and product testing research?

Let’s start a conversation

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